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Motorcycle RidersWhen it comes to motorcycles and insurance, there are definitely some niche opportunities to be aware of. This month, the Foremost Insurance Guy shares the top three things that you'll want to know about motorcycle customers, so your agency can target the right people:
  • Age: Know the average age of your audience and market to them appropriately. Are they from an online generation? Are they a college graduate? Are they retired?
  • Gender: Let's face it. Men and women are different, and you need to market differently to each audience. Find out who tends to own a recreational product.
  • Lifestyle: Find out how the average owner uses the recreational product. It will help you find the right coverage for them and open up possibilities to cross-sell.
Contact TCU Insurance Agency at (800) 773-8043 for more information on motorcycle insurance.

(Article courtesy: Foremost Insurance)
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Mishawaka, IN 46544

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